I’m Mathilda Fyhr - I help impact/tech/saas startups grow sustainable through positioning, messaging and Go-to-market strategy.
A house can be built over night, but a home is built over time. The same goes with the heart of the brand and marketing for your startup. I help you set up the foundation and give you the tools to sustainably grow it over time.
👉🏽 LEAN APPROACH
👉🏽 GROWTH MINDSET
👉🏽 LONG TERM VICTORIES > SHORT TERM WINS
SEt up for success
MESSAGING & positioning
⚠️ “People don’t understand the brilliance of our technical solutions” ⚠️ “We always have to compete on price”
⏬ ⏬ ⏬
✅ “People not only understand our value, they want to know more about us and our products” ✅ “We clearly communicate our differentiators and that’s the exact reason why our ideal clients are drawn to us”
CONTENT
Content is king, but what works? Thanks to the knowledge about our ICP and a clear process we can fill the funnel with content that attract, delight and convert while building a strong position of industry leaders.
Go to market
Time to hit the market, where the heck to we start? —> putting it all together into an actionable strategy, knowing our goals and target audience for an increased chance of success. All while maintaining a laser focus on what moves the needle.
SIGNS you might want to work with me on…
MESSAGING & positioning
⚠️ “People don’t understand the brilliance of our technical solutions” ⚠️ “We always have to compete on price”
⏬ ⏬ ⏬
✅ “People not only understand our value, they want to know more about us and our products” ✅ “We clearly communicate our differentiators and that’s the exact reason why our ideal clients are drawn to us”
CONTENT
Content is king, but what works? Thanks to the knowledge about our ICP and a clear process we can fill the funnel with content that attract, delight and convert while building a strong position of industry leaders.
Go to market
Time to hit the market, where the heck to we start? —> putting it all together into an actionable strategy, knowing our goals and target audience for an increased chance of success. All while maintaining a laser focus on what moves the needle.
Staffan Hedbrandh, SaaS-CEO
“With help from Mathilda, we easily built the foundation of our brand and marketing efforts. She is curious, get things moving with focused priorities and has a good technical understanding.”
Isabella Björkman, business developer
“What I enjoyed most about working with Mathilda is her structured way of working and her talent of bringing creativity to every project and concept. She is incredibly dependable with a strong ambition of making each project a success. It is truly a pleasure to work with her.”
RESOURCES / HOW TO WORK WITH ME
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The sooner you start building your brand and getting to know the market, the bigger the chance of a successful launch.
Get the checklist for free here.
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Your product or service is fire, now how do you best communicate it for your audience to SEE and UNDERSTAND the value you’re bringing.
This step-by-step course will give you all the tools to nail your positioning and messaging.
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For founders without a marketer or marketers in need of more muscles.
Book me to facilitate a sprint, workshop or work with you as a part of your team.
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A one day workshop or three day sprint.
Align your team on what you’re doing, define your ICP and get them talking about you, using the words you want to describe your service.
Ready, set, launch is for…